Electronic Survey

Case Studies

Case Study: Show and Tell

Case Study: Show and Tell The Problem A consumer goods company had developed concepts for several new products intended to allow seniors to live more …

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Case Studies

Case Study: Place Your Bets (Capacity Planning)

Maven helps the capacity planning team at an electronics manufacturing service determine whether to agree to a key customer’s demands to expand.

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Case Studies

Case Study: Steroids For Kids?

Case Study: Steroids for Kids? The Problem A major pharmaceutical company was considering creating an over-the-counter steroidal intranasal antihistamine for the pediatric market. Prior to launching a formal …

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Case Studies

Case Study: Convergence – Portable Medical Devices

Case Study: Convergence – Portable Medical Devices The Problem The healthcare division of a major industrial conglomerate wanted to assess the market potential for combining several related …

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Case Studies

Case Study: Uncommon Threads – Advanced Textiles

Case Study: Uncommon Threads – Advanced Textiles The Problem A sportswear company wanted to learn how different industries work with advanced textiles to improve the performance characteristics …

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Case Studies

Case Study: Gastroenterologists and GI Disorders

Case Study: Gastroenterologists and GI Disorders The Problem A pharmaceutical company wanted to learn more about various gastrointestinal (GI) disorders encountered by gastroenterologists while treating their patients and …

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Case Studies

Case Study: This Stuff Tastes Like…

Case Study: This Stuff Tastes Like… (Flavor Science) The Problem A pharmaceutical company’s nicotine gum product was losing market share due to an unpleasant flavor. Furthermore, the …

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