Project Description

Male anatomy of human organs in x-ray viewCase Study: Gastroenterologists and GI Disorders

The Problem

A pharmaceutical company wanted to learn more about various gastrointestinal (GI) disorders encountered by gastroenterologists while treating their patients and the over-the-counter (OTC) medications used to treat these disorders. The company had spoken with a few academic physicians but needed insights from a larger number of practicing doctors.

Critical Issues

Market Mapping     Clinical Expertise     Broad Variety of Perspectives

The Solution

Maven conducted an Electronic Survey of gastroenterologists across the country regarding their most common cases and preferred OTC treatments. Within a few hours the customer received a published report including responses from dozens of physicians and a comprehensive map of the GI OTC market.


“Maven provided us with incredible results in a fraction of the time we expected. Next time we’ll skip our old approach to market mapping and use Maven instead.”

– Vice President of Market Research