Case Study: The Entrepreneur’s Dilemma

Case Study: The Entrepreneur’s Dilemma

The Problem

An entrepreneur needed help understanding how an accounting change might affect a pending merger and his company’s capital structure, as well as the potential impact on his investors. With limited resources available, hiring a law firm or accountant was not an attractive option.

Critical Issues

Limited Budget     Specific Experience

The Solution

Maven screened a group of finance professionals for experience with the scenario described by the entrepreneur. Less than a day later, the customer was on the phone with the Chief Financial Officer of another startup company that had been involved in a nearly identical situation less than six months before. After a short conversation, he understood the impact the change would have on his company and decided on the best way to proceed.

“I had a terrific session with the Maven. With a 45 minute consultation, she saved me hours of billable time with a traditional accounting firm.”

– Startup Company CEO


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