Project Description

toilets-00Case Study: The Toilet Survey

The Problem

A product manager at a consumer packaged goods company wanted to learn more about current trends in the toilet industry, including major manufacturers, popular models, and new technologies.

Critical Issues

Variety of Perspectives      First-hand Knowledge     Technical Expertise

The Solution

Maven surveyed a diverse group of experts, including toilet designers and manufacturers, building contractors, and plumbers. In less than 12 hours, the customer received a published report with perspectives from dozens of experts mapping the market and outlining the future of toilet technology.


This is an extremely fast way to get detailed information. Maven really helped to kick start our design project.

– CPG Product Manager