Marketing

Case Study: Will Customers Like It? 4G Focus Groups The Problem A wireless technology company wanted to host focus groups with individuals familiar with 4G wireless technology in …

Case Study: Buy or Pass? Licensing a New Technology The Problem The business development team at a medical equipment company was evaluating whether licensing a technology …

Case Study: The Oncologist Challenge The Problem A leading pharmaceutical company wanted to create an advisory panel of practicing oncologists to help them better understand the process of …

Case Study: Fighting Pain The Problem An early stage biopharma company wanted to learn more about the competitive landscape for analgesics for the treatment of specific pain triggers. …

Case Study: The Glass Curtain The Problem An industrial fastener manufacturer wanted to learn more about curtain wall systems. The company was specifically interested in speaking …

Case Study: Regulatory Changes for Weight Loss Drugs The Problem A major pharmaceutical company had recently entered the weight loss medication market, but was concerned about how …

Case Study: Show and Tell The Problem A consumer goods company had developed concepts for several new products intended to allow seniors to live more …

Maven helps the capacity planning team at an electronics manufacturing service determine whether to agree to a key customer’s demands to expand.

Case Study: Steroids for Kids? The Problem A major pharmaceutical company was considering creating an over-the-counter steroidal intranasal antihistamine for the pediatric market. Prior to launching a formal …

Case Study: Convergence – Portable Medical Devices The Problem The healthcare division of a major industrial conglomerate wanted to assess the market potential for combining several related …