Case Studies
Case Study: Why Are You Wearing That? (Wearable Technology)
Case Study: Why Are You Wearing That? The Problem The corporate strategy and competitive insights group at a growing apparel company was interested in learning more about ...
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Case Studies
Case Study: The Magic Potion (Beverage Formulation)
Case Study: The Magic Potion The Problem The manufacturing engineering team at a food and beverage company was working on a new formula for a cold beverage. The team ...
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Case Studies
Case Study: Don’t Stress (Stress Management Research)
Case Study: Don’t Stress (Stress Management Research) The Problem The consumer science team of the home healthcare division of a leading consumer packaged goods company was considering ...
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Case Studies
Case Study: I’m Not Swimming Out There! (Offshore Oil Rig Workers)
Case Study: I’m Not Swimming Out There! The Problem The product support group in the energy division of a large industrial conglomerate wanted to learn more ...
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Case Studies
Case Study: Beauty Sleep
Case Study: Beauty Sleep The Problem A leading cosmetics company was considering developing a skin care product that contained a sleep aid. Before proceeding with research and ...
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Case Studies
Case Study: The Toilet Survey
Case Study: The Toilet Survey The Problem A product manager at a consumer packaged goods company wanted to learn more about current trends in the ...
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Case Studies
Case Study: Good Things Come in Small Packages (Strategic Hire)
Case Study: Good Things Come in Small Packages The Problem A product development team at a housewares company wanted to create a new single-serve beverage product ...
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Case Studies
Case Study: Silver Linings – Information Technology
Case Study: Silver Linings The Problem An information technology product manager at a leading healthcare information company needed to learn about how people were encrypting specific ...
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Case Studies
Case Study: The Diving Catch (Mobile Payments)
Case Study: The Diving Catch The Problem A leading technology company wanted to create a panel of experts who could help the company better understand the current ...
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Case Studies
Case Study: The Electric Vehicle Battery Challenge
Case Study: The Electric Vehicle Battery Challenge The Problem An industrial tool company wanted to create a panel of experts to help them better understand electric vehicle ...
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