Case Study: Now In 3D! (Additive Manufacturing)
Problem
A leading global manufacturing company had a profitable product for high-end additive manufacturing labs. However, the company had saturated the markets they served. They needed to explore opportunities in new industries and grow their customer base, but they didn’t know which new markets or customers to target. Before exploring new opportunities, they wanted understand alternative use cases for their 3D printing product.
Critical Issues
Technical Expertise Industry Landscaping New Applications
The Solution
To gain both specific insights and develop a comprehensive view of the landscape, Maven conducted an Electronic Survey of manufacturing engineers, along with experts in 3D printing and industrial materials or equipment. The Survey revealed dozens potential new markets, and several respondents also expressed interest in technology similar to the company’s as a potential new customer. Best of all, virtually every new application identified could be addressed with minimal changes to their current product. The team learned that with a slight shift in their focus they could appeal to these new markets and end users, and significantly improve the revenue potential of their 3D printing product.
