Case Study: New Directions (Foot Scanning Technology)
Problem
The innovation and strategy teams at a multinational technology company have been interested in the different applications of 3D printers and software. Specifically, they needed to learn more about 3D printing and it’s use in athletic gear, specifically custom fit shoes. They wanted to hear from multiple, expert perspectives to identify how this technology is being leveraged by both athletes and athletic trainers who have been intimately involved in the foot scanning process. They wanted to understand the current market landscape to better understand the opportunities that drive innovation.
Critical Issues
Market Entry Same-day Turnaround Multiple Perspectives
The Solution
Maven’s Client Advisor crafted a Telephone Consultation project and quickly found qualified respondents. The team decided to conduct several consultations with these individuals including a professional athlete using custom fit shoes, a foot specialist and surgeon, a chiropractor working for the PGA, and a premier strength and conditioning coach. Through productive conversations, the team gained an in depth understanding was gained around this growing market to apply to future understand market opportunities.
