Case Study: Socket To Me (Orthopedic Surgeons)
Problem
The bioengineering group at a leading medical device manufacturer was in the final stages of developing a new femoral stem implant for total hip replacement surgeries. The team had extensive experience developing similar joint replacement products and had a wealth of technical expertise at their disposal. However, during the final stages of their development, the team needed to understand the frequency of complications that occurred during the surgical process to determine if their implants would help to minimize these irregularities. With the pending release of their new product, it was imperative to remain anonymous while sourcing the perspectives they needed.
Critical Issues
Technical Expertise Niche Medical Field Anonymity
The Solution
Maven worked with the lead bioengineer in charge of understanding irregularities in total hip replacement surgeries (otherwise known as total hip arthroplasty). The team’s Account Manager recommended leveraging Maven’s double-blinded Electronic Survey to anonymously capture feedback from orthopedic surgeons about which hip implants they were currently using, and how often variables such as fracture and pelvic movement occurred during hip replacement surgery. The Survey respondents included orthopedic surgeons who were directly involved in the decision-making process for purchasing new technologies. Over the next three days, more than twenty orthopedic surgeons offered critical insight into which features were considered most valuable to avoid surgical complications. With the feedback and insight gained from the Survey responses, the team was able to ensure their implants would improve over existing technologies on the market.
“The Maven Survey gave our team invaluable insight during a critical phase in our design process. We would have been lost trying to find this feedback on our own.”
– Lead Bioengineer
