Case Study: Turning Up The Heat (Alternative Therapy Experts)
Problem
The Research & Development team at a consumer goods company wanted to improve their products used for alternative pain relief and management. The team had conducted an extensive amount of their own research but wanted to ensure they had a strong understanding of the impact that pain has on the human body. The team had specific interest in alternative therapies such as heat, cold, and massage. The team wanted to fully understand the benefits of heat on healing, common sources of pain, and identify challenges of the use of heat therapy for pain management.
Critical Issues
Hands-on Experience Technical Expertise New Product Market Entry
The Solution
The team spoke with their Client Advisor who recommended they engage qualified experts through telephone consultations. Within a day the team was able to locate an expert through the Maven platform. This Maven has an expert physical therapist with over 25 years of clinical experience in treating chronic pain currently developing a novel treatment approach for individuals with PTSD. He was published in both the Journal for Physical Therapy and develops health care articles for Livestrong.com. In under one hour the team was able to confirm/arrive/ decide that this Maven was the ideal candidate for a “Get Smarter” session that would be conducted the following week with corporate leaders. Due to the quick timeline, the client and Maven decided that a Webinar in conjunction with handouts would be most effective to teach the team about potential strategies that could be used in their new product and will use this consultant on future initiatives.
