This Maven is a high growth business coach and has worked with over 300 companies to crystallise their vision, rationalise strategy, identify cost effective routes to market, exploit digital media, develop a consistent sales approach, champion customer service, streamline processes and identify key performance indicators. Companies looking to grow have achieved growth figures of 20% or more when they have followed a systematic approach to marketing, sales and operations. Digital Media is used to reduce marketing costs, CRM to drive sales and lean tools such as 5S, waste reduction, flow, kaizen, customer pull, kanban, reduced batch sizes are used to increase operational effectiveness and efficiency. An IT Chartered Professional and having an MBA he will help you develop a coherent digital strategy to help you review your customer touch points, increase sales making it easier for the customer to do business with you, improve the customer experience through enabling them to do more for themselves and drive down costs.
Based near Manchester, Peter Dickinson operates through KUB as a business coach and interim director/manager. Peter Dickinson helps owner/managers and senior management improve their performance by identifying their vision, developing their strategy to achieve their vision and then go on to help them identify actions for implementing change. This is an action centred approach with the team agreeing to specific actions for implementation at the end of each meeting. Documentation is kept to a minimum as the emphasis is on analysis, uderstanding and action. Documentation for analysis uses one page documents to ensure that they are easy to understand and allow you to see the overall picture. There are no reports. The support of a business coach means that change is driven at a pace decided by the company and a key part is that knowledge is transferred into the company so that over time key skills are gained when and where they are needed.
I am currently a registered and approved Growth Coach for GrowthAccelerator. GrowthAccelerator is where ambitious businesses go for new connections, new routes to investment and the new ideas and strategy they need to achieve their full potential. My role as a Growth Coach is to work with companies on a one-to-one basis providing relevant and individual support. We help with leadership development, strategy, marketing including social media and digital, sales, product/service innovation and development, customer service, operational excellence, technology and organisational structure. I am currently working with companies to help them break through their existing thinking and to find new ways to grow their businesses. Quite often this involves going back to what they are passionate about and why their products and services make a real difference to their customers.
Chair/Leader of Peer Group Advisory Boards for CEOs and Managing Directors in Manchester, North West, United Kingdom. Towns covered include Manchester, Wigan, Chorley, Preston, Bury, Bolton, Oldham, Rochdale, Warrington, Accrington & Blackburn and the surrounding area of Lancashire. Working with Vistage International to build two peer to peer advisory boards of growth oriented CEOs & Managing Directors from non-competing industries. Vistage CEO Peer Groups are monthly one day meetings which includes workshops with world class expert speakers and then processing of strategic burning issues. These are followed up by 2 hour one to one executive coaching, a huge learning resource called Vistage Village and a global network of over 15000 members across 16 countries. Vistage CEO Peer Groups develop better leaders, who make better decisions which result in better results. (And so typically triple their growth after joining.)
Based near Manchester, E4A Education is a not for profit company delivering Enterprise Challenge Days to year 6 onwards.
Based within easy reach of Manchester, E4A provides effective team building and group problem solving to all types and sizes of organisations as leadership, team building and group problem soliving are common skills required by all young and old. E4A provides enterprise challenge days to 11-19 year olds with days designed around the enterprise process using professional mentors and which meet the QCA guidelines. Products include an innovative Enterprise Jigsaw and Posters. E4A is currently developing an innovative classroom learning platform for schools, colleges, universities, corporate trainers and conference facilities that transform any learning to being active and participative and so improve engagement and increase retention. Also under development is a Profit Plan Grid to help you manage the change actions required to improve the performance in all aspects of the business.
Manchester based North West OUBS Alumni promotes learning and development. The group meets 4 times a year in and around Manchester for stimulating presentations/workshops and the chance to network with like minded people from all areas of working life. The meetings are open to all as it is a chance for everybody to experience debate/learning Open University style.
Just North of Manchester, Peter Dickinson through Business Link provided business advice and specialist IT help including web site development projects to over 250 small and medium sized businesses in East Lancashire. Facilitated two large networks of companies. The Digital Alliance was a network of about 85 digital companies in the North West. The Advanced Manufacturing Group was a network of about 80 manufacturing companies in the North West. The groups were funded by Business Link East Lancs.
The Effluents Services Group, based south of Manchester, supplied waste management solutions to industrial customers and comprised of three divisions: Transorganics Ltd, ESL Industrial Waste Management and Marine. Budgeted turnover was £4.5m, £2m and £230k respectively and the Group employed 90 people in total.Following extensive analysis I made the decision that the receiver should be called in as a direct result of the major loss in turnover caused by the Foot and Mouth crisis.I started working for the Group as an independent consultant in 1994. In July 1999 the Chairman realised that drastic action was required after the departure of the Group Managing Director and the General and Sales Managers for Transorganics. I was appointed General Manager for Transorganics in the July and became the Group Managing Director in October 1999.
Transorganics was the leading land spreading contractor in the UK recycling industrial waste to agricultural land for the benefit of the environment. I was Interim General Manager as the permanent Sales Manager, General Manager and Managing Director were no longer with the company.
ADSOFT, based in near Manchester, provided consultancy services to small to medium sized businesses. Initially focused on assisting businesses implement and develop ICT systems Peter Dickinson developed it into providing general business consultancy services whilst studying for an MBA(Open). The MBA(Open) was completed in December 1998 and the business sold in 1999 in order to pursue the work with the Effluent Services Group.
Based in south of Manchester, Silkmoth provided bespoke software development to a range of companies. Peter Dickinson worked as a project and product manager for two of the companies own software products and also worked as an IT consultant.
Shell Research is part of the research division of Shell and is based in the North West. Peter Dickinson worked as a systems designer which included developing a network of Sun workstations and co-ordinated a self-help group of scientists. Peter Dickinson designed and developed a number of scientific models and systems and provided post implementation support.
1995 - 1999
Master of Business Administration (MBA)
Business Administration
1984 - 1985
Master of Science (MS)
1978 - 1982
Bachelor of Science (BS)
Civil Engineering
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In today’s fast-paced business world, the landscape of consulting has been revolutionized by the rise of micro consulting. This article explores the concept of micro consulting, its definition, types of consultants, and the factors contributing to its growth.
We will discuss the benefits of micro consulting for both clients and consultants, highlighting cost-effectiveness, specialized expertise, and increased autonomy. Case studies of innovative platforms like Maven.co will showcase success stories of micro consultants.
We will also address the challenges and limitations faced by micro consultants, such as competition from traditional firms and difficulties in scaling. Finally, we will ponder the future of consulting and whether micro consulting will continue to thrive in the years to come.
Micro consulting is a modern approach within the consulting industry that emphasizes specialized expertise, tailored solutions, and flexible engagements.
Through micro consulting, consultants offer niche expertise in specific areas, allowing them to provide focused and personalized advice to their clients. Unlike traditional consulting firms, micro consultants prioritize direct client interaction, leveraging digital tools for efficient communication and project management. They excel in optimizing business processes by identifying and addressing key inefficiencies, leading to streamlined operations and improved outcomes. Micro consultants deliver targeted solutions to address specific challenges faced by businesses, ensuring a highly customized approach that meets the unique needs of each client.
In the realm of consulting, micro consulting stands out for its deep subject matter expertise, precise specialization, and targeted solutions tailored to the unique needs of individual clients.
Micro consultants possess a high level of expertise in their specific niche, allowing them to offer specialized services that fit the exact requirements of their clients. By focusing on a narrow scope, they are able to delve deep into the subject matter and provide innovative solutions that larger consulting firms may overlook.
Client-centric specialization is a key characteristic of micro consulting, as these consultants prioritize understanding the unique challenges and goals of each individual client. This personalized approach fosters strong relationships and ensures that the solutions provided are truly tailored to address the client’s specific needs.
The ability to deliver highly customized solutions sets micro consultants apart from their competitors. With a keen focus on details and a deep understanding of their field, micro consultants have the agility and flexibility to adapt quickly to changing client requirements and deliver impactful results.
Micro consultants come in various forms, including strategy advisors, technology experts, social media consultants, and governance specialists, each offering unique insights and solutions to diverse business challenges.
Strategy advisors play a key role in helping businesses develop long-term plans and make informed decisions to achieve their goals. They analyze market trends, competition, and internal capabilities to formulate effective strategies that drive growth.
Technology specialists focus on implementing digital solutions and optimizing IT infrastructure to enhance operational efficiency and create competitive advantages. Their expertise in software, hardware, and digital platforms enables businesses to adapt to rapidly evolving technological landscapes.
Social media consultants assist companies in building their online presence, engaging with audiences, and leveraging social media platforms for marketing and communication purposes. They develop tailored social media strategies to reach target demographics and promote brand visibility.
Governance experts ensure that organizations comply with regulations, mitigate risks, and maintain ethical standards in their operations. By establishing robust governance frameworks and processes, they promote transparency, accountability, and sustainability within businesses.
The rise of micro consultants mirrors the ongoing digital transformation landscape, where specialized skills, emerging trends, and advanced technologies like AI play pivotal roles in reshaping the consulting industry.
As businesses evolve and adapt to the rapidly changing market dynamics, the demand for nimble consulting solutions tailored to specific needs has surged. Micro consultants, often experts in niche areas, offer agility that larger consulting firms may find challenging to match. With the rise of remote work and virtual collaborations, these consultants can harness digital tools and platforms to deliver impactful solutions globally, transcending geographical boundaries.
The adoption of AI and data analytics enables micro consultants to optimize decision-making processes, enhance client interactions, and provide data-driven insights that drive strategic decisions. As clients increasingly seek tailored, agile solutions that align with their business goals, micro consultants are well-positioned to offer specialized expertise, personalized attention, and innovative approaches that cater to individual requirements.
The growth of micro consulting is propelled by factors like the rise of remote work, the integration of generative AI tools, the evolving industry demands, the diverse skill sets of consultants, and the need for agile and adaptable solutions.
This surge in micro consulting owes much of its acceleration to the increasing prevalence of remote work arrangements. As organizations embrace distributed teams and virtual collaboration, the demand for specialized consulting services that can cater to these unique setups has soared.
Adapting to this new landscape, micro consultants are leveraging generative AI technologies to enhance their decision-making processes, streamline operations, and deliver more precise insights to clients. This integration of AI not only boosts efficiency but also enables consultants to keep pace with the rapid transformations occurring in the industry.
Technology plays a transformative role in micro consulting, revolutionizing traditional business models, disrupting the entire industry landscape, reshaping the consulting market dynamics, and enableing management consulting firms to innovate and adapt.
In this digital era, the influence of technology goes beyond just providing tools for efficiency. It acts as a catalyst for change, offering new avenues for consultancy services to thrive. Technological advancements allow consultants to tap into vast amounts of data, facilitating more knowledge-based decision making processes and enhancing the quality of strategic recommendations. With the rise of automation and artificial intelligence, consultants can focus on high-value tasks, creating more actionable insights for their clients.
Micro consulting offers clients numerous advantages, including cost-effectiveness, access to specialized expertise, and the ability to align consulting services with specific business strategies under the guidance of experienced micro consultants.
One of the key benefits of micro consulting is the cost-effectiveness it provides to clients. By engaging with micro consultants, businesses can access specialized knowledge and expertise without the hefty price tag associated with larger consulting firms. This cost-effective solution allows clients to receive high-quality consulting services tailored to their unique needs at a fraction of the cost. The personalized nature of micro consulting enables clients to align the consulting services directly with their specific business strategies, ensuring that the recommendations and solutions provided are in line with their objectives.
One of the key benefits of micro consulting for clients is its cost-effectiveness, enabled by streamlined business processes, the efficient utilization of digital tools, and the ability to optimize resources for the entire industry.
By focusing on refining business operations and leveraging digital solutions, micro consulting firms minimize unnecessary expenses that would otherwise burden clients. This proactive approach not only helps in reducing costs but also enhances operational efficiency, creating a win-win scenario for all involved. The resource optimization aspect of micro consulting ensures that minimal resources are wasted, aligning perfectly with the sustainability goals of the broader consulting industry. These strategic cost-saving advantages form the cornerstone of the value proposition that micro consulting services offer to their clientele.
Clients benefit from the specialized expertise offered by micro consultants, who possess in-depth subject matter knowledge, surpassing the capabilities of traditional consulting firms and enabling clients to implement tailored business strategies effectively.
Micro consultants bring a unique value proposition to the table, leveraging their profound understanding of niche areas to deliver customized solutions. Their ability to dive deep into specific aspects of a business sets them apart from larger consulting entities. This focused approach allows micro consultants to craft strategies that align closely with the client’s objectives, fostering a strong sense of collaboration and synergy.
The personalized attention and hands-on involvement that micro consultants provide ensure that clients receive dedicated support throughout the implementation process. This hands-on approach results in agile decision-making, quick problem resolution, and ultimately, the successful execution of innovative business strategies.
Micro consulting stands out for its flexibility and customization, leveraging advanced digital technologies, enabling management consulting firms to tailor solutions to meet the evolving needs of potential clients and drive innovation across the entire industry.
The integration of cutting-edge digital tools and platforms amplifies the adaptability of micro consulting, enableing consultants to create bespoke strategies and solutions that directly align with the specific goals and challenges faced by their clients. This level of personalization not only enhances the effectiveness of consulting services but also fosters a deeper level of collaboration and understanding between consultants and their clients.
Micro consulting offers consultants a range of advantages, such as increased autonomy and control over their work, opportunities for diversification in skill sets and service offerings, and lower overhead costs due to the prevalence of remote work arrangements.
By embracing micro consulting, consultants are able to dictate their schedules and determine the scope of their projects, allowing for a better work-life balance. The flexibility it offers enables consultants to adapt quickly to market changes and explore new areas of expertise, thereby staying competitive in the ever-evolving industry landscape. Remote work opportunities not only reduce the financial burden of maintaining a physical office space but also open up a global client base, expanding their reach and potential for growth.
One of the key advantages of micro consulting for consultants is the increased autonomy and control they experience in leveraging generative AI tools, enhancing their skills, adapting to industry changes, and shaping their consulting practices to align with client needs.
By utilizing the strength of generative AI tools, consultants can gain valuable insights to optimize their problem-solving approaches and decision-making processes. This technology enables them to quickly analyze vast amounts of data, identify trends, and offer more accurate recommendations to their clients. The integration of AI allows consultants to stay ahead of the curve in rapidly evolving industries, ensuring that their advice remains relevant and impactful. Through this fusion of technology and expertise, consultants can forge stronger relationships with their clients and deliver bespoke solutions that cater specifically to their unique requirements.
Micro consulting opens avenues for consultants to diversify their expertise by embracing remote work practices, integrating AI-driven solutions, adapting to industry trends, leveraging technology advancements, and incorporating social elements into their consulting services.
By diversifying their skills in these ways, consultants are able to expand their client base and offer more comprehensive solutions tailored to the evolving needs of businesses worldwide.
Remote work arrangements allow consultants to reach clients globally, breaking geographical barriers and boosting cooperative efforts. Embracing AI technologies enables consultants to provide data-driven insights and automated solutions, boosting efficiency and innovation.
Micro consulting offers consultants the advantage of lower overhead costs due to the efficient utilization of skills, streamlined governance practices, industry-specific knowledge, the adaptability of consultants, and the ongoing digital transformation within the consulting sector.
By optimizing their skill sets and constantly honing their expertise, consultants can ensure that they are working at their peak efficiency levels, thus reducing wastage and unnecessary costs. Efficient governance practices further contribute to this by ensuring that resources are allocated effectively and transparently.
Leveraging their industry-specific knowledge allows consultants to offer specialized services, attracting clients who value tailored solutions. The adaptability of consultants also plays a crucial role in cutting costs, as it enables them to pivot quickly in response to changing market demands.
Showcasing adaptability signals to clients that consultants are versatile and capable of handling diverse challenges, making them essential partners in various projects. Embracing digital transformation trends is another aspect that enables consultants to stay ahead of the curve and deliver services in a more efficient and cost-effective manner.
Exploring case studies like Maven.co provides insights into how digital tools, coupled with the expertise of management consultants, have reshaped the consulting market dynamics and revolutionized the service offerings of consulting companies through innovative applications of digital technologies.
The utilization of digital tools in the consulting realm has not only transformed traditional service delivery models but has also opened up new avenues for client engagements. By leveraging cutting-edge digital technologies, management consultants are now able to offer more personalized and data-driven solutions to their clients, thereby enhancing the overall quality of consulting services. Platforms like Maven.co have exemplified how embracing digital advancements can drive industry-wide innovation and foster growth in a rapidly evolving market.
Maven.co stands out as an industry trendsetter, fostering social connections among consultants, promoting technological advancements for industry relevance, and enableing consultants to navigate complexities in the ever-evolving consulting landscape.
With a keen eye on market trends and a commitment to driving innovation, Maven.co has revolutionized the way consultants engage with each other, share insights, and collaborate on projects. By leveraging cutting-edge technology and fostering a vibrant online community, Maven.co has become a go-to platform for consultants seeking to stay ahead of the curve.
The platform’s emphasis on knowledge sharing and expertise exchange has not only elevated industry standards but also enableed consultants to tackle challenges with confidence and agility. Through Maven.co, consultants can access a diverse range of resources, stay updated on industry developments, and forge valuable connections that fuel professional growth and success.
The success stories of micro consultants exemplify the transformative impact of AI integration, innovative governance practices, remote work flexibility, diverse skill sets, and digital transformation strategies in achieving remarkable outcomes for clients across various industries.
These consultants, through their utilization of cutting-edge AI technologies, have managed to streamline processes, enhance decision-making capabilities, and personalize client experiences. Their adoption of progressive governance approaches has fostered transparency, accountability, and efficiency in their operations, leading to collaborative and sustainable partnerships with clients. The implementation of remote work flexibility has enabled micro consultants to tap into a global talent pool, bringing forth a diverse range of perspectives and expertise to address complex client challenges.
Despite its advantages, micro consulting faces challenges such as competition from traditional consulting firms, difficulties in scaling operations, and the need to streamline business processes to stay competitive in the consulting landscape.
Traditional consulting giants have long dominated the market with their established brand names and extensive resources, posing a significant barrier for micro consultants to carve out their niche. This intense competition puts pressure on smaller consulting firms to differentiate themselves through specialized expertise or unique selling propositions. The operational complexity involved in scaling services can overwhelm micro consulting ventures, leading to difficulties in maintaining quality standards and client satisfaction.
To thrive in this competitive environment, micro consulting businesses must prioritize optimizing their business processes to enhance efficiency, reduce costs, and deliver value-added services. By implementing lean methodologies and leveraging technology solutions, such as CRM systems and project management tools, these firms can streamline their operations and improve overall performance. Ultimately, overcoming these obstacles is essential for micro consulting ventures to sustain their growth and success in the dynamic consulting industry.
One of the primary challenges for micro consulting stems from the intense competition posed by traditional consulting firms, necessitating innovative strategies, differentiated services, client-centric approaches, and industry-specific expertise to carve a niche and thrive in the dynamic consulting landscape.
Traditional consulting giants often have established reputations, extensive resources, and well-defined client networks, making it imperative for micro consultants to find their unique selling proposition (USP) that sets them apart.
Micro consulting firms can leverage their agility, tailored solutions, and personalized attention to offer clients a bespoke experience that resonates deeply with their needs and challenges. By focusing on niche markets, building deep relationships with clients, and showcasing their specialized knowledge, micro consultants can position themselves as trusted advisors and preferred partners in a crowded field.
Scaling operations poses a significant hurdle for micro consulting due to challenges in adapting remote work structures, integrating generative AI technologies, upskilling consultants to meet industry demands, fostering collaboration within consultant teams, and ensuring sustainable growth in the dynamic consulting industry.
One of the primary obstacles faced by micro consulting firms when scaling their operations is the transition to remote work environments. This shift brings about unique challenges such as maintaining communication effectiveness, ensuring data security, and navigating the complexities of virtual collaboration.
Incorporating generative AI tools into the consulting process can be daunting for consultants who may need to adapt quickly to new technologies. This requires continuous training and a strong emphasis on digital literacy to leverage AI effectively in decision-making processes.
Enhancing consultant skill sets to align with the evolving industry requirements is essential. Consultants should stay abreast of the latest trends, methodologies, and best practices to deliver value-added services to clients.
The future of consulting appears intertwined with the growth trajectory of micro consulting, driven by the pervasive adoption of digital technologies, the evolving strategies of management consulting firms, the dynamic industry trends reshaping the consulting market, and the innovative business models emerging within the sector.
Micro consulting, with its agility and specialized expertise, is poised to redefine traditional consulting paradigms by offering targeted solutions that cater to the specific needs of clients in niche industries. As digital transformation accelerates across sectors, the demand for nimble consulting services that can swiftly adapt to technological advancements and market disruptions is on the rise.
The convergence of digital technologies such as artificial intelligence, big data analytics, and blockchain with consulting practices is reshaping the way firms deliver value to their clients. This intersection presents opportunities for micro consulting to leverage data-driven insights and innovative solutions to drive business growth and competitive advantage.
The emergence of micro consultants has brought about a major shift in the consulting industry. Traditionally, consulting was dominated by large firms, but the rise of micro consultants has enabled individuals and small teams to offer specialized consulting services.
Technology has played a significant role in the rise of micro consultants. With the availability of online platforms and tools, micro consultants are able to reach a wider audience and offer virtual consulting services. This has also reduced overhead costs and made consulting services more accessible to clients.
While the impact of micro consultants can be seen across various industries, it has been particularly significant in the tech and digital space. As technology continues to advance and disrupt industries, the demand for specialized consulting services has also increased.
Micro consultants may not have the same resources and brand recognition as larger consulting firms, but they often offer more cost-effective solutions and personalized attention to clients. Additionally, their specialized expertise and agile approach allow them to compete in niche areas where larger firms may not have a strong presence.
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