Case Study: Maven vs. the White Shoes (Management Consulting)
The Problem
A pharmaceutical company needed to pick the right Asian city for a new R&D facility. They paid a marquee name management consulting firm $500,000 for a 3-month study to help them determine where to build the research center. At the conclusion of the study they found the conclusion interesting, but felt that the supporting evidence provided by the management consultants was weak. The final report appeared to have been written by a junior consultant with no experience doing business in Asia.
Critical Issues
On-the-ground Expertise Confidentiality Cost
The Solution
Maven surveyed 50 professionals in Asia with pharmaceutical industry experience regarding their opinions on where to build a consumer healthcare R&D facility, as well as the relative strengths and weaknesses of the various cities and countries under consideration. The Survey was completed within three days at a cost of $5,000, and delivered a more convincing recommendation with stronger commentary than the consulting firm’s report.
“We got better results in 3% of the time at 1% of the cost of the management consulting firm. Maven provided much better analysis of the pros and cons of each location and a more convincing recommendation. Better results in a fraction of the time and cost? Next time we’ll skip the consultants and use Maven instead.”
– Global Vice President of Corporate Strategy
