Project Description

GuideWell Brands


I would like to learn more about brands and companies operating under GuideWell. Ideally, I would like to identify existing brand equity attributes, category drivers, and brand insights with GuideWell’s customers and partners to optimize the overall brand portfolio.

The brands of interest include: GuideWell Health, GuideWell Source, GuideWell Connect, GuideWell Innovation, Florida Blue, Florida Blue Foundation, Florida True Health, Prestige Health Choice, Florida Health Care Plans, Capital Health Plan, Florida Combined Life, GuideWell Emergency Doctors, PopHealthCare, Diagnostic Clinic Medical Group, Sanitas Medical Center, OnLife GuideWell Source, Novitas, First Coast, and GuideWell Allegiance. Please take note of how many brands, if any, you are familiar with.