Maven – CM2
Maven has partnered with CM2, a leading Washington, D.C.-based strategy consulting firm, to offer a suite of advisory products for institutions seeking comprehensive competitive intelligence and M&A support. CM2 leverages techniques developed by the U.S. intelligence community combined with Maven's ability to deliver on-demand domain expertise to develop synthesized, action-oriented recommendations.
Mini Market Map
The Mini Market Map is a targeted perspective on an industry niche, typically within a certain size range and/or geography, and is an important complement to due diligence surrounding a strategic investment. The Mini Market Map identifies companies that are overlooked via traditional analysis and provides insights into companies that need capital or may be available for purchase. The Mini Market Map also identifies likely purchasers of assets or companies.
A typical Mini Market Map includes:
- Key trends and forces driving growth and consolidation within the market in question.
- A detailed profile of the key companies operating within the market of interest to include important details about the companies’ strategies, management, customers, financials, and competition.
- Recommendations that are specific to the client’s request, including optimal acquisition targets, deal scenarios, etc.
Target-Specific Due Diligence
Once an acquisition target has been identified, Target-Specific Due Diligence provides a comprehensive analysis of the potential deal, deepening the assessment of the target beyond the information available in the data room or through traditional due diligence. We evaluate key strengths and weaknesses, identify benchmarks for long-term success, and develop a list of key post-closing actions required to maximize value potential.
Competitive Tear Down
The Competitive Tear Down is a “deep dive” analysis of a specific company that addresses key competitive issues. The Competitive Tear Down is underpinned by a broad and comprehensive human intelligence collection effort, which often includes interviewing dozens – or even hundreds – of industry experts that have direct knowledge of the target.
The Competitive Tear Down results in an action-oriented assessment of the target company, which often includes detailed insights into the company’s:
- Financial position
- Key leadership (often non-C-level sales or R&D professionals that drive value for the business)
- Strategic challenges and opportunities
- Key strengths and weaknesses, and how to exploit them
- Product, technology, or R&D pipeline changes
- Key customers, including those that are “at risk” of being converted to a competitor
Competitive Landscape Matrix
The Competitive Landscape Matrix (CLM) is a data visualization tool that ranks companies in a given market segment based on a variety of factors, including how competitive they are relative to the market leader. The CLM also compares finan-cial strength, market share, and senior management’s desire to succeed to create a comprehensive view of current and future market participants. CLM can be used to drive strategy, acquisitions, recruiting, product development, and more.
Learn More
Contact us to learn more about the Maven – CM2 partnership and advisory capabilities.
About CM2
Strategic Competitive Intelligence
CM2 Limited is a Washington, D.C.-based strategy consulting firm focused on providing a select group of corporate, private equity, hedge fund, and institutional investors unparalleled access to market intelligence. CM2's professionals draw on a breadth of experience not commonly encountered in the private sector. Specifically, CM2 leverages techniques developed by the U.S. intelligence community to extract competitive information in legal and ethical ways that help companies outperform their market. The firm uses its independent position to access individuals and information not otherwise available to the client, and develops synthesized, action-oriented recommendations. Clients utilize the intelligence CM2 provides to conduct mergers and acquisitions and evaluate new markets.
